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教職員生

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期刊論文
學年度108
論文名稱(篇名)An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
期刊名Information & Management 56(3), p.377-391
出版日期2019-04-01
作者中文名方郁惠
作者英文名YU-HUIFANG
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