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教職員生

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期刊論文
學年度103
論文名稱(篇名)Understanding Customers’ Repeat Purchase Intentions in B2C E-commerce: The Roles of Utilitarian Value, Hedonic Value, and Perceived Risk
期刊名Information Systems Journal 24(1), pp.85–114
出版日期2014-01-01
作者中文名方郁惠
作者英文名YU-HUIFANG
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