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教職員生

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研討會論文
學年度105
論文名稱(篇名)Exploring Antecedents of Purchase Intention in Branded Mobile Applications by Integrating Innovation Resistance Theory and Goods-Dominant Logic
會議名稱Eighth Asia-Pacific Conference on Global Business, Economics, Finance and Banking (AP16 Singapore Conference),
會議開始時間2016-07-21
會議結束時間2016-07-23
發表年度2016
作者中文名方郁惠
作者英文名YU-HUIFANG
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