|Chiu, Chien-Liang, Dean and Prof|
TEL：886-2-26215656 ext 2590、3629
The main objective of the College of Business and Management is to cultivate well-trained and high quality young managerial talents both at undergraduate and graduate levels for Taiwanese society, which has experienced more than 50 years of high economic growth and diversified industrial development. In the past 30 years, the College of Management and College of Business have built up a good reputation through hard working alumni in different professions of the society. The College of Business and Management focuses on systematic approaches to educating students to equip themselves with competence in problem analysis and decision making, planning and programming, budgeting and control, organizing and leadership in the professions of business administration, statistics, finance, accounting, transportation, communication, information technology, government administration, international business, economics, Industrial Economics, insurance and quantitative analysis. In addition, College of Business and Management also offers cross-department doctoral programs, English MBA programs, nine EMBA programs, and several cross-department programs subsidized by the Ministry of Education. Furthermore, the College has an agreement with University of Michigan-Flint and the University of Queensland for a co-master program. Students would be able to gain master degrees from both Universities when they complete their study. Furthermore, an EI and TSSCI indexed journal "International Journal of Information and management Sciences" published by the College is an indication of its academic excellence.
The College of Business and Management has been guided by the triple-objective in its course design and faculty recruitment: globalization, future-orientation, and information orientation. It's very active in conducting joint academic conferences with TKU's over 150 renowned sister universities around the world and short-term overseas study programs every year since 1995. The College has also devoted a great deal to establish practice-oriented courses and public speech programs by inviting key business executives as speakers around the year; hence, substantially enriching and benefiting the students beyond the textbooks. Computer and Internet facilities are available to students for their homework and practice. An academic journal is issued by every department to encourage faculty members to publish their research results. Exchanging visits and seminar programs across the Taiwan Strait with colleges and universities in Mainland China every year is the most special activity among the eight colleges in Tamkang University.
►Motto and Goals
To cultivate high-quality young talents with managerial professionalism, cultural depth and global views; and to establish an everybody's dream management school.
The College of Business and Management will continue working hard toward excellent professional management education in Taiwan through research, teaching, and service, a three-in-one strategy by the faculty. It will keep attracting outstanding new faculty members. The facilities and teaching equipment will be improved along with student–faculty quality enhancement. The international and cross-strait exchange programs are also a main direction for development in the future. To match the trends of globalization, we prepare to set up a new graduate program (English MBA), which all courses will be given in English. It will provide more opportunities for students to communicate with international students, but also cultivate students with a broad mind and a new vision of international management. In the near future, the Management College will help the graduate students obtain two degrees in an efficient way. We've signed the academic corporation agreements, offering the so-called "dual Master’s degree", with the University of Michigan at Flint. Besides, we also offer a digital in-service master’s program, the so-called "E-Learning EMBA of Global Chinese Traders", which was highly approved by the Ministry of Education. The e-learning via the Internet will provide global Chinese business traders a good chance to get a Master's degree. In addition, five Executive MBA programs for the vast number of Tamkang alumni and others who have bachelor degrees will be another important development progress to obtain master degree; and four new Ph.D. programs for Business Administration, Accounting, Information management and Applied Statistics have been added and will greatly enhance the quality reputation for the College and the University as a whole.
A1019 Travel and Tourism Management （2/0）: This course provides students with theoretical and practical knowledge in the tourism and travel industry. It discusses basic concepts in the field of tourism demand analysis, tourism supply analysis, travel agency operation, hospitality, and recreation planning. The operational and practical issues in the travel agency, international hotel, theme park, international tourism marketing, and airline travel marketing are also discussed.
A1636 Interpersonal Relationship &Communication (3/0): The purpose of this course is to show you how you can become more effective in your work and personal life through knowledge of and skill in human relations.
B0154 Financial Statement Analysis （0/2）: This course introduces the objectives of financial statements and equips students with the tools and techniques needed to make decisions about investment and finance. The main areas of emphasis include analysis of short-term liquidity, capital structure and long-term solvency, return on investment and asset utilization, results of operation, and comprehensive analysis of financial statements.
B0408 Futures Studies in Economics （0/3）:This course explores trends and emerging issues in the field of global economy, and provides students with an understanding of emerging contemporary topics. It focuses on issues of globalization, knowledge based economy, innovation and industrial change.
B1186 Seminar on Theory of Business Management （2/0）: In this course, approximately 12 CEOs will be invited to deliver lectures. Through their speeches, students will learn practical aspects of business management from the extensive experience of industry CEOs and business leaders. The speakers come from leading companies in various industries, including finance & insurance, telecommunications, electronics, health care, and government sectors.
B1395 Personal Risk Management （0/3）: This course is designed for non-insurance majors. The topics of this course include basic concepts of risk, the risk management process, life coverage, health and accident insurance, and strategies for acquiring insurance to cover personal risk.
B1415Professional English for Finance and Insurance （0/2）: This course is designed to broaden students’ English vocabulary in finance, business and insurance, with a focus on the financial market, financial institutions, and economic analysis. In each class, students are provided with articles taken from major international newspapers or magazines. Each article will be reviewed for vocabulary, grammar, language structure, and coherence.
B1416Corporate Governance in Banking and Insurance （0/3）: This course introduces the concept of corporate governance. It covers regulatory devices, boards of directors, supervisors, audit committees, information disclosure, board compensation, and business ethics. It also focuses on the framework and implementation of corporate governance in Taiwan and the general principles provided by the Organization for Economic Co-operation and Development (OECD), especially global efforts in reforming and setting new standards in finance and banking industries.
B1427 Finance and Entrepreneurship （0/2）: In this course, we will invite financial experts and entrepreneurs to deliver speeches and share their experiences. Through these speeches, students will become familiar with the practical aspects of and opportunities available in industry, as well as how to apply their knowledge in practice.
B1474 Economic Ethics （0/2）: This course is jointly taught by 8 professors from the College of Business. Topics consists of the concepts of happiness developed by the ancient Greek philosophy, the economic ethics evolved since the 19th century British enlightenment age as well as the introduction of Adam Smith’s famous writings. Three separated parts of the economic sectors are noted following the introduction session, namely the household, the business firms and the government, focusing on the contemporary ethics issues within the related sections of the economy.
B1549 Applied English（3/0）: This class is a three credit elective course in Applied English. The first semester is devoted to developing basic skills of listening, reading, writing, and speaking. There is no text, only a set of weekly readings on current and interesting social issues, as well as worksheets, all of which are available on my website. The class is very interactive and multimedia oriented. The lectures and testing are all in English. Our goal is to improve our English skills and be able to demonstrate this in a test setting.
B1595 INTERNATIONAL BUSINESS MANAGEMENT FINANCIAL STATEMENT ANALYSIS(2/0): This course tries to train the students to look insight the from financial analysis of international corporations. The course focus on firms' strategy and competition specially, supply chain management, and important customer analysis.
M0013 Personnel Management （2/0）: This course introduces a comprehensive set of managerial activities and tasks concerned with developing and maintaining a qualified workforce/human resource
M0074 Business Risk Management （0/2）: The purpose of this course is to carefully examine one important type of risk, called pure risks. Once certain fundamental ideas have been presented, the instructor will explain in detail the need for, and the application of, various tools of risk management, first by a business firm and second by a family.
M0486 Urban Transportation Fundamentals （0/2）: Course content includes an introduction to the development, scope and other concepts related to urban transportation management. In a diverse transportation management environment, it is essential to learn how to establish a system of management method to complete specific goals.
M0560 Small and Medium Size Enterprise Management (3/0): Based on creative and interactive teaching methods, instructor would like to share nearly two decades of business experience in different industries, such as : the attitude need to have for an entrepreneur, business plan to start up , business model, along with the actual operation, marketing strategy, finance, and crisis management etc. All the challenges of the business will be included. Hope classmates have the courage and ambition to innovate a new business after taking this course.
M0800 Business Ethics (2/0)：Managers and researchers have turned their attention to business ethics because of recent corporate scandals. Some sense of ethical behavior is needed as well. In this course, we will investigate some of the ethical issues facing businesses including acceptable risk, intellectual property, worker’s rights, and ethical issues in marketing. Students will come to realize the various bases from traditional philosophical and theological sources for ethical practices.
M0898 Entrepreneurial Management （0/2）: This course attempts to bridge the old and new economies with a proven strategic and tactical formula for entrepreneurial success. This course offers quantitative and qualitative knowledge, concepts, approaches, strategies, tactics, and philosophy to increase the entrepreneur’s probability of success and reduce the risk of failure.
M0947 Data Mining （3/0）: This course covers techniques and real-world applications in Data Mining, including decision trees, neural networks, association rules, and case studies.
M1741 Overview of Rapid Transit System Engineering （3/0）: This is an introduction to the Rapid Transit System. This course presents the basics of transportation systems, urban transit problems and solutions. Electrical/mechanical systems of mass rapid transit, automatic guided systems, medium capacity transit, planning, design, construction, and operation and maintenance issues are discussed.
M1742 Project Management of Public Construction Engineering（0/3）: This course introduces subjects such as public construction, project management, modern civil construction organization, schedule and cost of public works, management theory, and manpower utilization. The course will also consist of in-class case studies.
M1969 CONSULTATION SERVICE FOR FILING INCOME TAXES (0/1):The aim of this course is through participation in personal income tax service and consulting processes to strengthen the actual ability of tax application for the students. Also, students could be expertise in consulting
for personal income tax. Through participation in the process of filing service, students can learn the correct and positive working attitude. At the same time, they, by service-learning, could enhance their ability for interaction with others.
M2004 Innovative Marketing of Transportation Service Industries （0/3）:The purpose of this course is to introduce innovative marketing strategies used in transportation service industries. In the first half-semester, major marketing topics of these industries are examined. Marketing innovation of transportation services are discussed through case studies. Besides an introduction to innovative marketing know-how, this course also equips students with the ability to better market themselves in the future.
M2060 Innovation and Entrepreneurship Management （0/3）：Based on nearly twenty years of experience in business marketing, we also take further steps to analyze the most recent business marketing’s approach. All the topics for discussion throughout the course are listed below. First, showing people know how to search for different types of business administration. Second, we provide a method of shared problem solving in which all members of a group spontaneously contribute ideas, or a similar process which we called “brainstorming”.
M2161ACCOUNTING CERTIFICATION EXAM PREPARATION(III)(3/0): The main purpose of this course is to help students obtain CPA licenses. This course covers the core content and CPA tests in cost accounting and management accounting. The instructor will explain CPA tests by detailed way. The student should be able to successfully obtain CPA professional licenses in the future.
M2204 Comprehensive Financial Management Planning (2/0)：To learn how to evaluate the financial goals of individual investors based on a sound financial management philosophy and to help them in proposing a comprehensive financial plan, the course will offer you practical knowledge with solid practice.
T0086 Technology Management （2/0）: This course examines issues of management related to technology. It includes four major parts: the discussion of technology, possession and application of technology, prediction and planning of technology, and evaluation of performance and ethics.
B1405Special Topics on International Finance（0/3）: This course exposes students to a wide range of concepts, issues and practices in international finance. It has a practical orientation and teaching is based on case studies analyzed in teams. Topics covered include international valuation and exchange risk management issues, as well as international portfolio investment, comparative financial markets and long-term risk exposure.
B1512Topics on Securities Market Adminstration （2/0）: At first we present the Taiwan, Mainland and Hong Kong securities market structure and the securities industry business management practices, then
we will illustrate the financial supervision and corporate governance practices in the operation of the case, in order to further explore the future development of Taiwan's securities industry.
B1521 Seminar in Industrial Economics Practice (I)（2/0）: The purpose of this course is to enhance the students’ ability to understand the theories of industrial economics in practice. By inviting the experts in industrial practices outside the university to the class, the speeches and discussions introduce the students a variety of problems dealing with industrial economics in the real world.
B1524 Seminar in Industrial Economics Practice (II)（0/2）: The purpose of this course is to enhance the students’ ability to understand the theories of industrial economics in practice. By inviting the experts in industrial practices outside the university to the class, the speeches and discussions introduce the students a variety of problems dealing with industrial economics in the real world.
E2751 Secure Electronic Commerce （0/3）: This course introduces advanced technologies for secure electronic commerce, digital money, and payment systems. It covers well-known protocols (SSL, TLS, WTLS, and SET), encryption algorithms, EDI, micropayment, and IC cards. Impacts of electronic commerce on society will also be discussed.
M0747 Strategic Management （0/3）: This course covers discussions on the development of organizational competitive advantages and its strategic implications.
M0800 Business Ethics (1/0)：The current course introduces the ethical relationships between the business and the society, and help students understand the multi ethical obligations of businesses toward stakeholders inclusive employees, stockholders, competitors, community, and environment.
M0801 Seminar In Human Resource Management (0/3)：Introduce human resource management functions, including attracting, training and maintaining talent. And help students learn the method to increase human capital for an organization. From reading and evaluating paper, we can help students to write their own paper.
M1090 Analysis of Financial Reports （3/0）: Financial statements are the basis for a wide range of business analyses. This course introduces and develops a framework for business analysis and valuation using financial statement data. We then show how this framework can be applied to a variety of business analyses and valuation contexts. The purpose of this course is to provide such a framework for business students and practitioners.
M1301 Study to High-Technology Industries (3/0)：This course primarily focuses on the characteristics of the high-tech environment and the marketing challenges those characteristics pose. It focuses primarily on the marketing of technology and innovation, but also addresses the key high-tech industries in Taiwan.
M1628 Advanced Knowledge Management （0/3）: This course introduces current research and approaches to knowledge management, key concepts in knowledge management, drivers of knowledge management, knowledge management technologies, knowledge management enablers, knowledge management roles and organizational structure, knowledge management lexicon, and reasons for failure or success in knowledge management.
M1702 Information Law （2/0）: This course provides discussion on information acts and regulations such as copyright law, patent law, trademark law, law for the prevention of unfair competition, intellectual property, criminal law, and personal data in data protection law, etc.
M1719 Practical Training of Information Security Equipments （0/2）: This is a practice course for information security technology. Students are required to install, set up, and configure security services from Internet open sources. Topics include, but are not limited to, the following: traffic monitoring, DNS services, routers, NAT servers, firewalls, system logs and recovery, access control and authentication （IEEE 802.1x） and mail spam gateways, in order to understand how to do and what can be done regarding various information security issues.
M2060 Innovation and Entrepreneurship Management （0/2）：The purpose of the course is to introduce the concept of innovation and entrepreneurship via literature, interactive discussion and business visiting so as to inspire students’ concern for innovation and entrepreneurship and enhance students’ ability to start a new business with innovation.
M2189 Internship Program In Enterprises Informatization (0/4)：This course is co-opened by Data System Inc. and Business and Management College, teaching the implementation practices of Enterprise Resource Planning Systems.
EMBA Master's Program
M0144 Seminar In Marketing Management（3/0）：Marketing-oriented thinking is a necessity in today’s competitive world. This course is aim to enhance students’ knowledge about how to carefully analyze needs, identify opportunities, and create value-laden offers for target customer groups that competitors can’t match.
M1611 The Special Topic On Management （3/0）：The contents structure of this course is mainly based on the management function--planning, organizing, motivating, leading and controlling. This course may be regarded as the most important basic course, which not only can test the usefulness and value for the experienced students (particularly the students who are not the business and management background), but be used as the common managements and thinking logic in the class. The multi-methods will be used in this course include lecture, presentation, discussion, and written report.
M2074 Leadership and Teamwork（3/0）：The current course introduces the theories and practices of leadership and team building to help students apply what they learned from the course for work or future studies.
M1904 Seminar on Modern Operations Management (3/0) This course covers presentation and discussion of modern topics in operation management fields. Topics include: modern analytical methods, six sigma management, product and service design, process selection and capacity planning, aggregate planning, inventory management of supply chains, JIT systems, material requirements planning, enterprise resource planning (ERP), project management, and advanced planning and scheduling (APS) is also included.