:::

Introduction

:::

Introduction

 
Chiu, Chien-Liang, Dean and Prof
 

 

TEL:886-2-26235985

TEL:886-2-26215656 ext 2590、3629

FAX:886-2-26235443


►Brief History


The College of Business and Management was established in 2012 by combining the original college of  Business and college of Management. Currently, it has twelve departments -Business Administration, Accounting, Statistics, Information Management, Transportation, Public Aministration, Management Sciences, Banking and Finance, International Business, Industrial Economics, Economics, and Insurance and an E-learining EMBA program. It has kept expanding into the current largest College of Business and Management in Taiwan with more than 10,800 students and 230 full-time faculty members.

The main objective of the College of Business and Management is to cultivate well-trained and high quality young managerial talents both at undergraduate and graduate levels for Taiwanese society, which has experienced more than 50 years of high economic growth and diversified industrial development. In the past 30 years, the College of Management and College of Business have built up a good reputation through hard working alumni in different professions of the society. The College of Business and Management focuses on systematic approaches to educating students to equip themselves with competence in problem analysis and decision making, planning and programming, budgeting and control, organizing and leadership in the professions of business administration, statistics, finance, accounting, transportation, communication, information technology, government administration, international business, economics, Industrial Economics, insurance and quantitative analysis. In addition, College of Business and Management also offers cross-department doctoral programs, English MBA programs, nine EMBA programs, and several cross-department programs subsidized by the Ministry of Education. Furthermore, the College has an agreement with University of Michigan-Flint and the University of Queensland for a co-master program. Students would be able to gain master degrees from both Universities when they complete their study. Furthermore, an EI and TSSCI indexed journal "International Journal of Information and management Sciences" published by the College is an indication of its academic excellence.

The College of Business and Management has been guided by the triple-objective in its course design and faculty recruitment: globalization, future-orientation, and information orientation. It's very active in conducting joint academic conferences with TKU's over 150 renowned sister universities around the world and short-term overseas study programs every year since 1995. The College has also devoted a great deal to establish practice-oriented courses and public speech programs by inviting key business executives as speakers around the year; hence, substantially enriching and benefiting the students beyond the textbooks. Computer and Internet facilities are available to students for their homework and practice. An academic journal is issued by every department to encourage faculty members to publish their research results. Exchanging visits and seminar programs across the Taiwan Strait with colleges and universities in Mainland China every year is the most special activity among the eight colleges in Tamkang University.

Motto and Goals

To cultivate high-quality young talents with managerial professionalism, cultural depth and global views; and to establish an everybody's dream management school.
 

►Future Development

The College of Business and Management will continue working hard toward excellent professional management education in Taiwan through research, teaching, and service, a three-in-one strategy by the faculty. It will keep attracting outstanding new faculty members. The facilities and teaching equipment will be improved along with student–faculty quality enhancement. The international and cross-strait exchange programs are also a main direction for development in the future. To match the trends of globalization, we prepare to set up a new graduate program (English MBA), which all courses will be given in English. It will provide more opportunities for students to communicate with international students, but also cultivate students with a broad mind and a new vision of international management. In the near future, the Management College will help the graduate students obtain two degrees in an efficient way. We've signed the academic corporation agreements, offering the so-called "dual Master’s degree", with the University of Michigan at Flint. Besides, we also offer a digital in-service master’s program, the so-called "E-Learning EMBA of Global Chinese Traders", which was highly approved by the Ministry of Education. The e-learning via the Internet will provide global Chinese business traders a good chance to get a Master's degree. In addition, five Executive MBA programs for the vast number of Tamkang alumni and others who have bachelor degrees will be another important development progress to obtain master degree; and four new Ph.D. programs for Business Administration, Accounting, Information management and Applied Statistics have been added and will greatly enhance the quality reputation for the College and the University as a whole.
 
Course Descriptions


Undergraduate Courses

A1019 Travel and Tourism Management (2/0) This course gives an introduction to management of travel and tourism. Topics include the industries of travel agency, hotel, recreation ark, airline, and so on. Students will have a basic understanding of the major issues associated their service, operation, and management. In addition, several of the experienced-expert's lectures would be arranged in this course to increase the practical knowledge for students.

 

B1186 Theory Seminar of Business Management (2/0) This seminar is similarly designed like the first seminar described above for the students who are not allowed to take this course due to the limit of the size of the class in the first semester.  However, different CEOs well be invited to speak in the class on different topics in order to enlarge the  student’s experience capacity if they are also registered in the first semester.

 

M1473 Management of Technology (3/0) The course focuses on management of innovation and technology. The following are the main themes: Fundamentals, Strategizing and Industry Policy of Nation . In addition, this course includes cases study & discussion in class.

 

M1498 Business Accounting and Financial Management (3/0) This course provides students with a a fundamental knowledge of financial statements and corporate finance. The topics of business accounting include the introduction of balance sheet, income statement, statement of cash flow, statement of stockholders' equity, and financial statement analysis. The topics of financial management focus on the fundamentals of corporate finance, including risk, evaluation, capital structure, investment and financial decisions.

 

M1499 Design of System on A Chip (3/0) This course offers an introduction of the system-on-a-chip. It includes the fabrication, devices, and memory in the integrated circuits, and the design flow, embedded software, and tools in the SOC. It also covers the trends in the development of IC industry and the considerations on the VLSI testing.

 

M1566 Technology Laws Concerning SOC Industry (3/0) This course offers an introduction to the technology laws applicable to the SOC industry. The goal is to offer students a basic and general understanding of intellectual property rights and their legal protection under both Taiwan and international regulatory frameworks. Topics that will be discussed in class include Patent Law, Copyright Law, Trademark Law, Trade Secret Law, and the Fair Trade Law (antitrust regulations).
 

M1567 System-on-Chip Marketing Management (3/0) This course covers main topics, including technology commercialization, marketing; strategic marketing management, industry buyer behaviour & marketing research, segmentation, targeting, and positioning strategy, product strategy, pricing strategy, sales and distribution, market diversification. Group seminars are also required.

 

M1741 Overview of Rapid Transit System Engineering (3/0) Introduction of Rapid Transit System. This course presents the basics of transportation system, urban transit problems and solutions. Electrical/mechanical system of mass rapid transit, automatic guided system, medium capacity transit, planning, design, construction, operation and maintenance issues are discussed.

 

T0086 Technology Management (2/0) This innovative course probes into the issues of management related to technology mainly in content. It includes four major parts: the discussion of technology, possession and application of technology, prediction and plan of technology, evaluation of performance and ethics.

 

M1500 System on A Chip (0/3) This course provides an overview the technology for SoC, an analysis of the market for SoC, as well as grouping for Special Projects.

 

M1564 Analysis of Technological Industry (0/3) This course introduces eight theories in relation to analysis of technological industry. In addition, six case studies are discussed in order to investigate how technological industries were developed and their future. The objective of this course is to design a general framework and methodology on understanding essence of industrial development and analyzing industrial performance.

 

M1568 SoC Knowledge Management (0/3) This course first introduces the basic concepts of Knowledge Management as well as the applying methodologies that have been suggested by researchers. After that, in the second stage, applications of KM strategies onto the SoC industry are discussed. The students are given the chance to actually perform the operation of managing SoC documents and obtain a hand-on experience on accumulating SoC knowledge.

 

M1742 Project Management of Public Construction Engineering (0/3) This course introduces some subjects of public construction, project management, modern civil construction organization, schedule and cost of public works, management theory, man power utilization. Also, some case studies are discussed in class.

 

Master's Program

M1361 Brand Management (3/0) This course deals with brands, why they are important, what they represent to consumers, what firms should do to manage them properly, and how to create and nurture a strong brand over time. Attendants will learn a comprehensive and up-to-date treatment of the subjects of brands---the design and implementation of marketing programs and activities to build, measure, and manage brand equity.

 

M1702 Information Law (2/0) This course focuses on the discussion concerning Information Acts & Regulations such as Copyright Law, Patent Law, Trademark Law, Law for the Prevention of Unfair Competion, Intellectual Property, Criminal Law, Personal Data in Data Protection Law, etc.

 

M1718 Computer Forensic (2/0) This course introduces the basic concept of computer forensic as well as the processes of digital investigation. This class focuses mainly on the forensic processes for the following area:

1. Identify sources of documentary or other digital evidence.

2. Preserve the evidence.

3. Analyze the evidence.

4. Present the findings.

Most successful investigators possess a nose for investigations and a skill for solving puzzles will then be introduced and discussed in the class.

 

M1818 RFID Logistics and Supply Chain System-Application and Cases (3/0) The course first introduces some basic concepts and principles of supply chain management, for example, demand management, production planning, transportation, global sourcing, supplier relationship management, supply chain inventory management, logistics and channel management, and coordination in the supply chain. Furthermore, we study the properties and advantages of RFID technologies. Finally, some real-world cases are provided to understand the application of RFID to achieve high performance supply chains.

 

M1869 RFID Information Systems (3/0) The course offers a brief introduction of Radio Frequency Identification (RFID) and its applications. Recently, RFID has been applied to supply chain, health care, hospital management, and so on. The objective of this course is to provide RFID knowledge for students and to serve as a foundation for the RFID discussion on different applications.

 

M1719 Practical Training of Information Security Equipments (0/2) This is a practice course for information security technology. Students are required to install, set up, and configure security services from the Internet open sources. Including but not limited to traffic monitoring, DNS services, router, NAT server, firewalls, system logs and recovery, access control and authentication (IEEE 802.1x) and mail spam gateways, in order to understand how to do and what can be done regarding various information security issues.

 

E2751 Secure Electronic Commerce (0/3) This course introduces advanced technologies for secure electronic commerce, digital money, and payment systems. It covers well-known protocols (SSL, TLS, WTLS, and SET), encryption algorithms, EDI, micropayment, and IC cards. Impact of electronic commerce on society will also be discussed.

 

M1090 Analysis of Financial Reports (0/3) Financial statements are the basis for a wide range of business analysis. This course introduces and develops a framework for business analysis and valuation using financial statement data. We then show how this framework can be applied to a variety of business analysis and valuation contexts. The purpose of this course is to provide such a framework for business students and practitioners.

 

M1628 Advanced Knowledge Management (0/3) This course introduces approaches to knowledge management , key concepts in knowledge management, drivers of knowledge management, knowledge management technologies , knowledge management enablers, knowledge management roles and organizational structure , knowledge management lexicon , and knowledge management reasons of failure or success.

 

M1678 Special Study On Commercial Law (2/0) This objective of this course is to discuss important issues and regulations in business operations in ROC such as company governance, prohibition against insider trading, etc, with content and background of recently revised regulations as main subjects.

 

M0747 Strategic e Management (0/3) This course covers discussions on the development of organizational competitive advantages and their strategic implications.

 

Ph.D. Program

M1904 Seminar on Modern Operations Management (3/0) This course covers presentation and discussion of modern topics in operation management fields. Topics include: modern analytical methods, six sigma management, product and service design, process selection and capacity planning, aggregate planning, inventory management of supply chains, JIT systems, material requirements planning, enterprise resource planning (ERP), project management, and advanced planning and scheduling (APS) is also included.

cron web_use_log