Faculty and staff

Seminar paper
Entry Year105
Paper title (chapter)Exploring Antecedents of Purchase Intention in Branded Mobile Applications by Integrating Innovation Resistance Theory and Goods-Dominant Logic
Name of conferenceEighth Asia-Pacific Conference on Global Business, Economics, Finance and Banking (AP16 Singapore Conference),
Conference starting time2016-07-21
Conference closing time2016-07-23
Year of publication2016
Name of author (Chinese)YU-HUIFANG
Name of author (English)YU-HUIFANG